Images' features and Airbnb listing price: the mediation effect of visual aesthetic perception

Purpose - This study aims to explore image-based visual price determinants (image features and visual aesthetic perception) and how image features affect Airbnb listing price on a sharing accommodation platform.Design/methodology/approach - The study uses an SOR model and a hedonic price model to examine the connections between the characteristics of image features, visual aesthetic perception and Airbnb listing prices. The model is then examined by an econometric model using data from Insideairbnb.com.Findings - Empirical results revealed that image features have a significant positive effect on visual aesthetic perception, visual aesthetic perception has a significant positive effect on Airbnb listing price and visual aesthetic perception has a significant mediating effect between image features and Airbnb listing price.Originality/value - This study contributes to the relationship and effect mechanism among image features, visual aesthetic perception and Airbnb listing price and has some implications for both property operators and the sharing accommodation platform.

Automated summary

This study examines the image-based visual price determinants and the impact of image features on Airbnb listing prices. The empirical findings reveal that image features positively influence visual aesthetic perception, which in turn positively affects Airbnb listing prices. Furthermore, visual aesthetic perception mediates the relationship between image features and Airbnb listing prices.