Journal
TOURISM REVIEW
Volume -, Issue -, Pages -Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/TR-09-2023-0614
Keywords
City walk; Gap day; Labeling theory; Demand drift; Tourism and leisure
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This study uses a phenomenological research approach to explore the motivations and significance of city walk activities from a social psychology perspective. The findings indicate that immersive city walks can help individuals better understand and experience the city and its way of life, offering potential opportunities for the cultural tourism industry.
Purpose - To the best of the author's knowledge, this study, among the first of its kind, aims to offer a preliminary exploration of the city walk travel model in the context of China.Design/methodology/approach - By conducting phenomenological research, it endeavors to comprehend the motivations driving individuals to engage in city walk activities through the lens of social psychology, specifically focusing on labeling theory.Findings - The immersive city walk establishes a deeper connection with the urban environment. Participants attach greater significance to their travel experiences, seeking a profound understanding of the city and its way of life, thus pursuing the essence of tourism and leisure.Originality/value - This study outlines potential opportunities and future prospects for the city walk concept within the cultural tourism industry.
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