Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

(2023) Eunyoung (Christine) Sung et al.   PSYCHOLOGY & MARKETING

Non-fungible tokens (NFTs) as promotional devices: research needs and future projections

(2023) Charles R. Taylor   International Journal of Advertising

The geopolitics of supply chains: Assessing the consequences of the Russo-Ukrainian war for B2B relationships

(2023) Jagdish N. Sheth et al.   Journal of Business Research

Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal

(2023) Gangseog Ryu et al.   Journal of Retailing and Consumer Services

Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions

(2023) Aniruddha Pangarkar et al.   Journal of Retailing and Consumer Services

The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers

(2022) Aniruddha Pangarkar et al.   International Journal of Advertising

Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

(2022) Aniruddha Pangarkar et al.   Journal of Retailing and Consumer Services

Managing the Challenge of Luxury Democratization: A Multicountry Analysis

(2022) Paurav Shukla et al.   JOURNAL OF INTERNATIONAL MARKETING

When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions

(2022) Veronica Rosendo-Rios et al.   JOURNAL OF BUSINESS RESEARCH

Consumer Minimalism

(2021) Anne V Wilson et al.   JOURNAL OF CONSUMER RESEARCH

Strategic approaches to augmented reality deployment by luxury brands

(2021) Ana Javornik et al.   JOURNAL OF BUSINESS RESEARCH

Charting research on international luxury marketing: where are we now and where should we go next?

(2021) Cleopatra Veloutsou et al.   INTERNATIONAL MARKETING REVIEW

The psychology of luxury consumption

(2020) David Dubois et al.   Current Opinion in Psychology