Celebrity endorsement in tourism: Attention, emotional arousal and familiarity
Published 2023 View Full Article
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Title
Celebrity endorsement in tourism: Attention, emotional arousal and familiarity
Authors
Keywords
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Journal
Tourism Management
Volume 98, Issue -, Pages 104750
Publisher
Elsevier BV
Online
2023-03-22
DOI
10.1016/j.tourman.2023.104750
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