Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume 146, Issue -, Pages -Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2023.107827
Keywords
Performing arts; Metaverse; Psychological distance; Subjective experience; Resistance
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As a new paradigm for experiencing virtual worlds, metaverses are gaining popularity as a new way to enjoy performing arts. Efforts have been made to enhance audience experience in metaverse performing arts, but improvements are still needed for active user participation and enjoyment. Understanding the barriers people perceive in experiencing metaverse performing arts is also crucial.
As a new paradigm for experiencing virtual worlds, metaverses are beginning to gain traction as a new way to enjoy the performing arts. Additionally, as its feasibility as a new market for the distribution of performing arts has been confirmed, there have been various attempts to better enable audiences to experience performing arts in a metaverse. However, metaverse performing arts still require several improvements for active user participation and better enjoyment. It is also necessary to understand the barriers that people perceive in experiencing metaverse performing arts. Based on the construal level theory, this study explores and identifies the causal relationship in factors that influence viewing metaverse performing arts, such as the user's psychological distance, objective distance, subjective experience, and resistance. The results demonstrate that artistic distance is a significant factor that strongly affects resistance to viewing performances. Spatial, social, economic distance, and subject experience also impact resistance. The results also uncover the issues that must be discussed to vitalize metaverse-based performing arts.
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