The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services

Published 2023 View Full Article

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Title
The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 47, Issue 2, Pages 511-534
Publisher
MIS Quarterly
Online
2023-09-30
DOI
10.25300/misq/2022/16300

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