The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts

Title
The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts
Authors
Keywords
-
Journal
JOURNAL OF SPORT MANAGEMENT
Volume 37, Issue 5, Pages 359-370
Publisher
Human Kinetics
Online
2023-07-20
DOI
10.1123/jsm.2022-0155

Ask authors/readers for more resources

Find Funding. Review Successful Grants.

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

Discover Peeref hubs

Discuss science. Find collaborators. Network.

Join a conversation