The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness

Title
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness
Authors
Keywords
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Journal
JOURNAL OF SPORT MANAGEMENT
Volume 37, Issue 5, Pages 371-388
Publisher
Human Kinetics
Online
2023-08-03
DOI
10.1123/jsm.2022-0192

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