Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media

Published 2016 View Full Article

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Title
Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 40, Issue 1, Pages 31-56
Publisher
MIS Quarterly
Online
2017-08-17
DOI
10.25300/misq/2016/40.1.02

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