Using Big Data to Model Time-Varying Effects for Marketing Resource (RE) Allocation

Published 2016 View Full Article

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Title
Using Big Data to Model Time-Varying Effects for Marketing Resource (RE) Allocation
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 40, Issue 4, Pages 911-939
Publisher
MIS Quarterly
Online
2017-08-12
DOI
10.25300/misq/2016/40.4.06

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