How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context

The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting

(2022) Hsin‐Hsien Liu et al.   JOURNAL OF BEHAVIORAL DECISION MAKING

More expectations, more disappointments: Ego depletion in uncertain promotion

(2022) Jiansheng Tang et al.   Journal of Retailing and Consumer Services

The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price

(2022) Hamid Shaker et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Backfiring: The Low-Discount Boomerang Effect Based on Online Purchases

(2021) Xiaosong Dong et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Hidden price promotions: Could retailer price promotions backfire?

(2021) Wenjing Li et al.   Journal of Retailing and Consumer Services

A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform

(2020) Moutaz Khouja et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE