Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying
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Title
Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume -, Issue -, Pages 1-32
Publisher
Informa UK Limited
Online
2023-09-19
DOI
10.1080/10864415.2023.2255112
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