This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses

Title
This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 27, Issue 3, Pages 297-323
Publisher
Informa UK Limited
Online
2023-07-17
DOI
10.1080/10864415.2023.2226898

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