R2V platform's business model reconstruction in the metaverse era: Based on network effects and bundling

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

(2023) Kiwoong Yoo et al.   JOURNAL OF RETAILING

A Metaverse: Taxonomy, Components, Applications, and Open Challenges

(2022) Sang-Min Park et al.   IEEE Access

Social Media and News: Content Bundling and News Quality

(2022) Alexandre de Cornière et al.   MANAGEMENT SCIENCE

What is augmented reality marketing? Its definition, complexity, and future

(2022) Philipp A. Rauschnabel et al.   JOURNAL OF BUSINESS RESEARCH

Augmented Reality Advertising in an E-Commerce Model with Competition

(2021) Qingying Li et al.   Electronic Commerce Research and Applications

Platform sharing: From reseller to marketplace

(2021) Yonghong Sun et al.   Electronic Commerce Research and Applications

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms

(2020) Hui Li et al.   MANAGEMENT SCIENCE

Bundling for Flexibility and Variety: An Economic Model for Multiproducer Value Aggregation

(2020) Hemant K. Bhargava   MANAGEMENT SCIENCE

Competitive Pricing Strategies for Software and SaaS Products

(2020) Zan Zhang   INFORMATION & MANAGEMENT

Framework of Affordances for Virtual Reality and Augmented Reality

(2019) Jacob H. Steffen et al.   JOURNAL OF MANAGEMENT INFORMATION SYSTEMS

Dynamic Pricing in Social Networks: The Word-of-Mouth Effect

(2018) Amir Ajorlou et al.   MANAGEMENT SCIENCE

Platform Ecosystems: How Developers Invert the Firm

(2017) Geoffrey Parker et al.   MIS QUARTERLY

Differentiation with User-Generated Content

(2015) Kaifu Zhang et al.   MANAGEMENT SCIENCE

Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects

(2013) Yong Chao et al.   MANAGEMENT SCIENCE