Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action

Published 2016 View Full Article

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Title
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 62, Issue 7, Pages 2022-2038
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2015-11-12
DOI
10.1287/mnsc.2015.2223

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