Optimizing Product Launches in the Presence of Strategic Consumers

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Title
Optimizing Product Launches in the Presence of Strategic Consumers
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 62, Issue 6, Pages 1778-1799
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2015-10-16
DOI
10.1287/mnsc.2015.2189

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