Low‐fit cause‐related marketing: When and why do consumers respond positively?

Published 2023 View Full Article

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Title
Low‐fit cause‐related marketing: When and why do consumers respond positively?
Authors
Keywords
-
Journal
JOURNAL OF CONSUMER PSYCHOLOGY
Volume -, Issue -, Pages -
Publisher
Wiley
Online
2023-03-03
DOI
10.1002/jcpy.1345
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