Journal
JOURNAL OF REVENUE AND PRICING MANAGEMENT
Volume 22, Issue 2, Pages 166-170Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/s41272-022-00402-w
Keywords
Artificial intelligence (AI); Personalization; Revenue management
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This article presents a Personalization AI system designed for the CEO and the C-Suite, aiming to guide a Personalization program at airlines to increase profits. The system models the real-time state of the organization and helps the C-Suite focus on potential risks and opportunities around customer Personalization.
We present a Personalization AI system meant for the CEO and the C-Suite to guide a Personalization program at airlines to increase profits. This system will help the C-Suite focus the organization on emerging risks and opportunities around customer Personalization while driving sound Revenue Management principles. Today the C-Suite gets their information through presentations, excel spreadsheets and dashboards. We present an AI-based decision support system for the C-Suite. The AI system is grounded and wired into the Big Data/transactions of the company and models the real-time state of the organization.
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