Brand placements in video games: How local in‐game experiences influence brand attitudes

Published 2022 View Full Article

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Title
Brand placements in video games: How local in‐game experiences influence brand attitudes
Authors
Keywords
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Journal
PSYCHOLOGY & MARKETING
Volume 40, Issue 2, Pages 274-287
Publisher
Wiley
Online
2022-12-05
DOI
10.1002/mar.21770
References
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