A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

Published 2022 View Full Article

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Title
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
Authors
Keywords
-
Journal
MARKETING SCIENCE
Volume -, Issue -, Pages -
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2022-12-30
DOI
10.1287/mksc.2022.1424
References
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