Journal
JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR
Volume 48, Issue 1, Pages 54-+Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jneb.2015.08.007
Keywords
caffeine; energy drinks; Food and Drug Administration; pricing; labels
Funding
- National Institute on Drug Abuse [RO1 DA030386]
- University at Buffalo
- School of Public Health and Health Professions
Ask authors/readers for more resources
Objective: To examine the impact of energy drink (ED) pricing and labeling on the purchase of EDs. Methods: Participants visited a laboratory-based convenience store 3 times and purchased a beverage under different ED labeling (none, caffeine content, and warning labels) and pricing conditions. The 36 participants (aged 15-30 years) were classified as energy drink consumers (>= 2 energy drinks/wk) and nonconsumers (< 1 energy drink/mo). Data were log transformed to generate elasticity coefficients. The authors analyzed changes in elasticity as a function of price and labeling using mixed-effects regression models. Results: Increasing the price of EDs reduced ED purchases and increased purchasing of other caffeinated beverages among ED consumers. Energy drink labels affected ED sales in adolescents. Conclusions and Implications: These data suggest that ED pricing and labeling may influence the purchasing of ED, especially in adolescent consumers.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available