AI-driven banking services: the next frontier for a personalised experience in the emerging market

Title
AI-driven banking services: the next frontier for a personalised experience in the emerging market
Authors
Keywords
-
Journal
International Journal of Bank Marketing
Volume 40, Issue 6, Pages 1248-1271
Publisher
Emerald
Online
2022-08-23
DOI
10.1108/ijbm-09-2021-0449

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