EXPRESS: Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Published 2022 View Full Article

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Title
EXPRESS: Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Authors
Keywords
-
Journal
JOURNAL OF MARKETING
Volume -, Issue -, Pages 002224292211292
Publisher
SAGE Publications
Online
2022-09-14
DOI
10.1177/00222429221129200

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