Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach
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Title
Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach
Authors
Keywords
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Journal
JOURNAL OF BUSINESS RESEARCH
Volume 148, Issue -, Pages 378-389
Publisher
Elsevier BV
Online
2022-05-14
DOI
10.1016/j.jbusres.2022.05.009
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