Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Published 2022 View Full Article

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Title
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF MARKETING
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2022-07-12
DOI
10.1108/ejm-08-2020-0636
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