Influence of dynamic content on visual attention during video advertisements
Published 2022 View Full Article
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Title
Influence of dynamic content on visual attention during video advertisements
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF MARKETING
Volume 56, Issue 13, Pages 137-166
Publisher
Emerald
Online
2022-07-19
DOI
10.1108/ejm-10-2020-0764
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