Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

(2022) Khalid Jamil et al.   Frontiers in Psychology

Mediating Role of Green Supply Chain Management Between Lean Manufacturing Practices and Sustainable Performance

(2022) Fazal Hussain Awan et al.   Frontiers in Psychology

Stimulating frugal innovation via information technology resources, knowledge sources and market turbulence: a mediation-moderation approach

(2022) Muhammad Usman Shehzad et al.   European Journal of Innovation Management

Elongating Nexus Between Workplace Factors and Knowledge Hiding Behavior: Mediating Role of Job Anxiety

(2022) Muhammad Mohsin et al.   Psychology Research and Behavior Management

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

(2021) Shuchi Gupta et al.   Sustainability

Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

(2021) Rana Faizan Gul et al.   Fashion and Textiles

Will that brand extension hit legal headwinds? The natural expansion of a trademark

(2021) Betsy D. Gelb et al.   BUSINESS HORIZONS

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

(2021) Jameson L. Hayes et al.   JOURNAL OF INTERACTIVE MARKETING

Moderating effect of brand commitment on apparel brand prestige in upward comparisons

(2021) Ken Kumagai et al.   Journal of Global Fashion Marketing

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

(2021) M. Belén Prados-Peña et al.   European Research on Management and Business Economics

The influence of energy consumption and economic growth on environmental degradation in BRICS countries: an application of the ARDL model and decoupling index

(2021) Sobia Naseem et al.   ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH

Consumers’ assessment of the brand equity of garment brands

(2021) RANA FAIZAN GUL et al.   Industria Textila

Mediating role of innovative climate among leadership and employee performance in textile exporting firms of Pakistan

(2021) FAZAL HUSSAIN AWAN et al.   Industria Textila

Nexus between relationship marketing and export performance of readymade garments exporting firms

(2021) KHALID JAMIL et al.   Industria Textila

The Empirical Investigation Between Ethical Leadership and Knowledge-Hiding Behavior in Financial Service Sector: A Moderated-Mediated Model

(2021) Muhammad Mohsin et al.   Frontiers in Psychology

Abusive Supervision and Its Impact on Knowledge Hiding Behavior Among Sales Force

(2021) Rana Faizan Gul et al.   Frontiers in Psychology

Impact of Role Conflict on Intention to Leave Job With the Moderating Role of Job Embeddedness in Banking Sector Employees

(2021) Fazal Hussain Awan et al.   Frontiers in Psychology

The effects of brand familiarity and product category in brand extension: An ERP study

(2020) Qingguo Ma et al.   NEUROSCIENCE RESEARCH

The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community

(2020) Tsai-Hsuan Tsai et al.   Sustainability