Social TV and audience engagement: investigating the relationship between Facebook engagement and TV performance of The Voice (USA)

Title
Social TV and audience engagement: investigating the relationship between Facebook engagement and TV performance of The Voice (USA)
Authors
Keywords
-
Journal
ONLINE INFORMATION REVIEW
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2022-08-02
DOI
10.1108/oir-06-2021-0293

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