Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach

Multisensory consumer-computer interaction

(2021) Carlos Velasco et al.   JOURNAL OF BUSINESS RESEARCH

The roles of sensory perceptions and mental imagery in consumer decision-making

(2021) Minjeong Kim et al.   Journal of Retailing and Consumer Services

A Review of Sensory Imagery for Consumer Psychology

(2021) Ryan S. Elder et al.   JOURNAL OF CONSUMER PSYCHOLOGY

Scenting Entertainment: Virtual Reality Storytelling, Theme Park Rides, Gambling, and Video-Gaming

(2021) Charles Spence   I-Perception

Vividness of Visual Imagery Depends on the Neural Overlap with Perception in Visual Areas

(2017) Nadine Dijkstra et al.   JOURNAL OF NEUROSCIENCE

Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds

(2017) Nah et al.   MIS QUARTERLY

Eating with our eyes: From visual hunger to digital satiation

(2016) Charles Spence et al.   BRAIN AND COGNITION

When Sandpaper Is ‘Kiki’ and Satin Is ‘Bouba’: an Exploration of the Associations Between Words, Emotional States, and the Tactile Attributes of Everyday Materials

(2016) Roberta Etzi et al.   Multisensory Research

Mental Imagery: Functional Mechanisms and Clinical Applications

(2015) Joel Pearson et al.   TRENDS IN COGNITIVE SCIENCES

Properties of AdeABC and AdeIJK Efflux Systems of Acinetobacter baumannii Compared with Those of the AcrAB-TolC System of Escherichia coli

(2014) Etsuko Sugawara et al.   ANTIMICROBIAL AGENTS AND CHEMOTHERAPY

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

(2012) Aurélie Merle et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

A strategic framework for website evaluation based on a review of the literature from 1995–2006

(2010) Wen-Chih Chiou et al.   INFORMATION & MANAGEMENT

Monetary sacrifice among strangers is mediated by endogenous oxytocin release after physical contact

(2008) V MORHENN et al.   EVOLUTION AND HUMAN BEHAVIOR

Modulation of motor and premotor cortices by actions, action words and action sentences

(2008) Ana Raposo et al.   NEUROPSYCHOLOGIA