Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020

Published 2022 View Full Article

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Title
Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020
Authors
Keywords
-
Journal
International Journal of Sports Marketing & Sponsorship
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2022-04-26
DOI
10.1108/ijsms-07-2021-0151
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