The effects of dual branding rumors on consumers’ national and store brand evaluations

Published 2022 View Full Article

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Title
The effects of dual branding rumors on consumers’ national and store brand evaluations
Authors
Keywords
-
Journal
Journal of Marketing Theory and Practice
Volume -, Issue -, Pages 1-18
Publisher
Informa UK Limited
Online
2022-04-07
DOI
10.1080/10696679.2022.2046477
References
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