Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Title
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
Authors
Keywords
-
Journal
Journal of Service Management
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2022-03-25
DOI
10.1108/josm-12-2021-0481

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