Article
Agricultural Economics & Policy
Katherine Harris-Lagoudakis
Summary: This study uses household panel data to analyze the impact of online grocery shopping on the healthfulness of grocery purchases, finding that online shopping tends to allocate more spending towards healthier products compared to traditional shopping methods. However, the effect on monthly aggregate basket health indicators is not significant.
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
(2022)
Article
Computer Science, Information Systems
Jinke Yang
Summary: With the popularity of the internet, online shopping has become a convenient way for people to save time and money. However, excessive online shopping can lead to addiction, causing financial and social issues.
JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING
(2021)
Article
Green & Sustainable Science & Technology
Chong Ji, Wenhui Zhao, Hui Wang, Puyu Yuan
Summary: This paper studies the purchase behavior of online platform customers and analyzes the law of customers' repurchase behavior through order data analysis. The customer attributes of repurchase behavior are analyzed, and the influences of different factors on the customer repurchase rate are revealed.
Article
Business
Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He
Summary: This research examines the behavior of online consumers in the context of e-commerce, specifically focusing on their use of online shopping carts and subsequent cart abandonment. By developing a model based on Uses and Gratifications Theory, the Unified Theory of Acceptance and Use of Technology, and the purchase funnel concept, the study explains the predicted relationships. Empirical findings reveal that returning to an existing cart increases future use and decreases cart abandonment, while viewing clearance pages and a large number of product reviews increase both cart use and abandonment. Browsing product pages decreases cart use, but increases abandonment. The role of smartphone-based shopping is also explored, with the effects primarily appearing early in the purchase funnel and influencing use more significantly than abandonment. The study contributes to theory and provides implications for digital marketers.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2022)
Article
Mathematics
Luis Miguel Lopez-Bonilla, Borja Sanz-Altamira, Jesus Manuel Lopez-Bonilla
Summary: This study examines the influence of self-consciousness dimensions on consumer adoption of online shopping, finding that public self-consciousness significantly predicts online shopping adoption and negatively affects perceived ease of use and usefulness. These results may have important implications for segmenting users of self-service technologies.
Article
Mathematics, Interdisciplinary Applications
Chenlei Xue, Qunqi Wu, Maopeng Sun, Pengxia Bai, Yang Chen
Summary: The study found that e-shopping motivates shopping trips, while in-store shopping inhibits online shopping. E-shopping and shopping travel behavior vary across different exogenous factors.
Article
Business
Muhammad Bilal Gulfraz, Muhammad Sufyan, Mekhail Mustak, Joni Salminen, Deepak Kumar Srivastava
Summary: Research suggests that the online customers' shopping experience (OCSE) is a strong predictor of online impulsive buying behavior. This study examines the influence of functional and psychological dimensions of the OCSE on online impulsive buying within e-commerce platforms. The findings show a positive relationship between the tested dimensions of the OCSE and customers' online impulsive buying. Attitudinal loyalty mediates this relationship, while customers' self-control moderates the relationship between attitudinal loyalty and online impulsive buying.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2022)
Article
Communication
Kasmad Ariansyah, Emyana Ruth Eritha Sirait, Badar Agung Nugroho, Muhammad Suryanegara
Summary: This study examines the factors influencing Indonesian individuals' decision to make online purchases, using nationwide survey data from 2019 and secondary data on village potential. Findings indicate that male, young, married, highly educated, entrepreneurial individuals with digital skills and access to Internet are more likely to use e-commerce. The study suggests that the advantages of e-commerce, compatibility with individual needs, digital skills, and infrastructure are crucial for e-commerce adoption, while exposure to harmful content acts as a barrier.
TELECOMMUNICATIONS POLICY
(2021)
Article
Multidisciplinary Sciences
Amjad Ur Rehman, Shahid Bashir, Asif Mahmood, Haroon Karim, Zameer Nawaz
Summary: This research enhances the understanding of customer behavior by examining the relationships between e-shopping service quality and drivers, as well as the moderating role of offline brand trust in e-shopping intention and adoption.
Article
Economics
Harsh Shah, Andre L. Carrel, Huyen T. K. Le
Summary: Through the 2017 US National Household Travel Survey, four different types of shoppers were identified, each exhibiting distinct travel and online shopping behaviors, as well as varying sociodemographic characteristics and life stages. The study results suggest that online shopping has different effects on shopping travel for different shopper classes, with some showing dominant substitution effects while others show dominant complementarity effects.
TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE
(2021)
Article
Social Issues
Min Zhou, Jinlong Huang, Kexin Wu, Xin Huang, Nan Kong, Kathryn S. Campy
Summary: The study proposed an extended theoretical model from UTAUT2 to investigate the factors influencing consumers' adoption of live e-commerce shopping. Performance expectancy, effort expectancy, hedonic motivation, habit, and trust were found to significantly impact consumers' behavioral intention, while social influence and price value were not significant factors. Facilitating conditions, habit, trust, and behavioral intention were significant determinants of use behavior towards live e-commerce shopping. Demographic variables such as gender, age, education, and income also played significant moderating roles in the theoretical model.
TECHNOLOGY IN SOCIETY
(2021)
Article
Computer Science, Artificial Intelligence
Liuqing Li
Summary: With the rapid development of Internet technology, it has become crucial to people's life. This paper uses machine learning to analyze customer shopping behavior data in detail. The key content of customer behavior research is how to tap the potential information value of customers and explore their needs and behavior rules.
Article
Green & Sustainable Science & Technology
Mohammadhanif Dasoomi, Ali Naderan, Tofigh Allahviranloo
Summary: This study examines the determinants of online and offline shopping trip choices in Tehran, Iran, and their implications for urban transportation, the environment, and the economy. A questionnaire survey was conducted to collect data from 1000 active e-commerce users. A deep neural network model was used to predict shopping trip types, achieving the highest accuracy rate of 95.73%. The most important factors affecting shopping trip choices were delivery cost, delivery time, and product price. This study provides valuable insights for transportation planners, e-commerce managers, and policymakers, aiming to promote sustainable development.
Article
Business
Ying Zhao, Zhi-min Guan, Jun Zhang
Summary: Returns and consumer fairness concerns create significant pressure on manufacturers selling products online. In the ecommerce supply chain, choosing the optimal selling format and return freight strategy becomes crucial. Game models are built to compare different selling formats. The research finds that in the agency format, the manufacturer should adjust the selling price based on the return-freight insurance premium, while in the reselling format, the platform's profitability depends on the premium threshold for consumers' insurance purchase.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Green & Sustainable Science & Technology
Zhong-zhen Yang, Sun Yu, Feng Lian
Summary: The study demonstrates that replacing in-store shopping with online shopping effectively enables students relocated to remote campuses to maintain their quality of life. Well-developed e-commerce is expected to positively promote urbanization in China and reduce government subsidies for relocating educational institutions.
ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
(2021)
Article
Economics
Auke Hunneman, J. Paul Elhorst, Tammo H. A. Bijmolt
Summary: This paper presents a framework for store sales evaluation and prediction by decomposing sales into different components and explaining them using various models. The framework significantly reduces prediction errors for existing and new stores compared to a benchmark model.
SPATIAL ECONOMIC ANALYSIS
(2022)
Article
Business
Maria-Angeliki Trompeta, Kalipso Karantinou, Christos Koritos, Tammo H. A. Bijmolt
Summary: Music plays a key role in tourism and hospitality settings, with the design of music having a greater influence on customers than the mere presence of music itself. The preferential dimensions of music have a stronger impact on customers than the physical dimensions, providing practical guidance for professionals in effectively utilizing music in tourism and hospitality environments.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Business
Beatrice Luceri, T. H. A. (Tammo) Bijmolt, Silvia Bellini, Simone Aiolfi
Summary: The popularity of mobile devices has changed consumers' shopping behavior, leading to a focus on the drivers of mobile shopping behavior by scholars and practitioners. Through a meta-analysis and structural equation modeling, a comprehensive framework is provided to understand the variables that influence mobile shopping behavior. The findings indicate that mobile shopping behavior is influenced by variables related to technological innovations and the convenience of mobile devices.
JOURNAL OF RETAILING
(2022)
Article
Business
Bianca Harms, Janny C. Hoekstra, Tammo H. A. Bijmolt
Summary: Using unique data from 609 parent-daughter dyads, this online experiment studied the impact of influencer-generated sponsorship disclosure and parental mediation style on young viewers' cognitive advertising literacy. The findings suggest that a combination of written and spoken sponsorship disclosure and an active parental mediation style can increase cognitive advertising literacy, while restrictive parental mediation has a negative effect.
JOURNAL OF INTERACTIVE MARKETING
(2022)
Article
Green & Sustainable Science & Technology
Christian F. Hirche, Tammo H. A. Bijmolt, Maarten J. Gijsenberg
Summary: One of the dark sides of contemporary multi-channel retailing is the high rate of product returns, particularly in the online channel. However, this study demonstrates that multi-channel retailers can use their offline stores to reduce online returns without negatively impacting online sales. This finding provides an effective and appealing solution for retailers to mitigate the negative effects of online shopping related to product returns.
Article
Business
Christina Schamp, Mark Heitmann, Tammo H. A. Bijmolt, Robin Katzenstein
Summary: This meta-analysis examines the effects of cause-related marketing (CM) on consumer attitudes and behaviors. The findings suggest that CM has a moderate effect on attitudinal response, with emotional attachment playing a crucial role. However, suboptimal execution and poor communication of the donation appeal can have detrimental effects on attitudes. For behavioral outcomes, both emotional attachment and signals of sincerity are equally important.
JOURNAL OF MARKETING RESEARCH
(2023)
Article
Business
Vijay Viswanathan, Kim Koetterheinrich, Tammo Bijmolt, Manfred Krafft, F. Javier Sese
Summary: This article examines the impact of Multi-Tier Loyalty Programs (MTLPs) on customer purchase behavior, using a causal design to quantify the effects of customer tiers. The study reveals how tier levels interact with other drivers of customer firm relationships, and provides important insights into the effectiveness of loyalty programs in B2B markets.
INDUSTRIAL MARKETING MANAGEMENT
(2022)
Article
Business
Feng Hu, Eelko Huizingh, Tammo Bijmolt
Summary: This study examines the process of online innovation contests and finds that the decision of solvers to join a contest and the likelihood of submitting high-quality solutions are influenced by the number of current solvers and high-quality solutions. The study emphasizes the dynamic and interacting nature of these processes, highlighting the importance of understanding these complex relationships for improving contest performance.
Article
Health Care Sciences & Services
David R. de Buisonje, Thomas Reijnders, Talia R. Cohen Rodrigues, Santhanam Prabhakaran, Tobias Kowatsch, Stefan A. Lipman, Tammo H. A. Bijmolt, Linda D. Breeman, Veronica R. Janssen, Roderik A. Kraaijenhagen, Hareld M. C. Kemps, Andrea W. M. Evers
Summary: Financial incentives are effective in increasing physical activity, but deposit contracts do not have superior effects compared to rewards. Loss frames are less effective than gain frames. The low uptake of deposit contracts is a barrier to large-scale implementation.
JOURNAL OF MEDICAL INTERNET RESEARCH
(2022)
Article
Business
Henk Lutjens, Maik Eisenbeiss, Maximilian Fiedler, Tammo Bijmolt
Summary: This study conducted a meta-analysis of 88 empirical studies to investigate the determinants of consumers' attitude towards digital advertising. The findings suggest that the effects of these determinants have changed over the past 20 years as the internet has developed. The study also reveals that the effects differ depending on the type of online touchpoint considered.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Health Care Sciences & Services
Elena Agachi, Tammo H. A. Bijmolt, Koert van Ittersum, Jochen Mierau
Summary: This study investigates the impact of periodic email prompts on participant engagement with a mobile health app and how this effect changes over time. The results suggest that receiving and opening emails is associated with an increase in activity level, but the impact is limited.
JMIR MHEALTH AND UHEALTH
(2023)
Article
Business
Chenming Peng, Tammo H. A. Bijmolt, Franziska Voelckner, Hong Zhao
Summary: Insights into the drivers of brand extension success are critical for marketing practitioners and scholars given high failure rates. Previous research has suggested that parent brand equity and extension fit are key success drivers, but empirical findings are mixed. This meta-analysis addresses the mixed findings and identifies that parent brand equity and extension fit positively influence extension success, with differing effects across dimensions.
JOURNAL OF MARKETING
(2023)
Article
Business
Auke Hunneman, Tammo H. A. Bijmolt, J. Paul Elhorst
Summary: In this paper, the authors extend a retail location evaluation model to include the effect of department size adaptation at the store level. By linking department-level store sales to a store's competitive and demographic environment, the authors provide richer insights into the drivers of department sales. The authors also incorporate spatial autocorrelated error terms to account for unobserved spatial effects in department sales.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Health Care Sciences & Services
Elena Agachi, Tammo H. A. Bijmolt, Jochen O. Mierau, Koert van Ittersum
Summary: This study examines the differences in the adoption of a web-based preventive health program, including its website and mobile app, among different socioeconomic groups. The results show that higher socioeconomic groups are more likely to adopt the program through the website, while lower socioeconomic groups are more likely to adopt it through the mobile app. Therefore, promoting preventive health programs using mobile apps can help increase program adoption among the lowest socioeconomic segments.
JMIR HUMAN FACTORS
(2022)
