Is cuteness irresistible? The impact of cuteness on customers’ intentions to use AI applications

Title
Is cuteness irresistible? The impact of cuteness on customers’ intentions to use AI applications
Authors
Keywords
AI application, Perceived cuteness, Willingness to use, Social distance, Performance expectancy
Journal
TOURISM MANAGEMENT
Volume 90, Issue -, Pages 104472
Publisher
Elsevier BV
Online
2021-12-10
DOI
10.1016/j.tourman.2021.104472

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