Achieving the promise of AI and ML in delivering economic and relational customer value in B2B

Published 2022 View Full Article

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Title
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Authors
Keywords
AI, ML, Information silos, Human capital, B2B value delivery, Organizational culture
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 144, Issue -, Pages 966-974
Publisher
Elsevier BV
Online
2022-02-25
DOI
10.1016/j.jbusres.2022.01.052
References
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