Journal
JOURNAL OF APPLIED PSYCHOLOGY
Volume 108, Issue 1, Pages 100-113Publisher
AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/apl0001019
Keywords
creativity; repeat creativity; novelty; award; creative identity
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Sustaining creativity is difficult. The probability of first-time producers creating a second novel work may decrease, especially when their first production is awarded or recognized. This effect primarily occurs because award-winners experience a greater threat to their creative identity when anticipating follow-up work.
Sustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model-award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person's creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.
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