New-Media Advertising and Retail Platform Openness

Published 2022 View Full Article

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Title
New-Media Advertising and Retail Platform Openness
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 46, Issue 1, Pages 431-456
Publisher
MIS Quarterly
Online
2022-05-06
DOI
10.25300/misq/2022/15420

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