Demand uncertainty, product differentiation, and entry timing under spatial competition
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Title
Demand uncertainty, product differentiation, and entry timing under spatial competition
Authors
Keywords
OR in marketing, Product positioning, Hotelling model, Entry timing, Real options
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume -, Issue -, Pages -
Publisher
Elsevier BV
Online
2022-02-26
DOI
10.1016/j.ejor.2022.02.041
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