Engagement, participation, and relationship quality in the context of co-creation in brand communities

Title
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Authors
Keywords
-
Journal
Journal of Marketing Analytics
Volume -, Issue -, Pages -
Publisher
Springer Science and Business Media LLC
Online
2021-10-16
DOI
10.1057/s41270-021-00136-5

Ask authors/readers for more resources

Reprint

Contact the author

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started