Journal
JOURNAL OF CASES ON INFORMATION TECHNOLOGY
Volume 23, Issue 4, Pages -Publisher
IGI GLOBAL
DOI: 10.4018/JCIT.20211001.oa7
Keywords
As-a-Service Business Model; Business Case; Co-Creation; Digital Maturity; Digital Transformation Management; Digital Transformation Solution Marketing; Program; Project; Roadmap; Value-Based Contract
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Digital transformation has emerged as a significant global market trend since 2010, with digital consultants playing a key role in providing transformation-related services to businesses. Frameworks and studies on digital maturity help companies understand the dimensions, stages, and scales of digital transformation, guiding them in implementing roadmaps, plans, and projects to create value. The use of business cases and customer contracts in as-a-service models facilitates the marketing of digital transformation solutions.
Digital transformation since 2010 has provided a huge worldwide market with digital consultants as top players. Digital transformation is a socio-economic phenomenon subject to lengthy surveys and actual cases on behalf of digital consultants between 2010-2020. By the end of the 2010s, digital transformation management had been reviewed in scientific journals. This is an instrumental case study about digital transformation at PWC, Siemens, and Oracle as digital technology providers and consultants. Worldwide, digital technology induces digital transformation with the purpose of value creation, motivating companies. Digital consultants are top players. Digital transformation frameworks and digital maturity studies show the dimensions, stages, and scales of digital transformation. Roadmaps, programs, and projects guide the specific steps from one maturity stage to the target. Business cases are used to compute customer value. Customer value is stipulated in customer contracts in as-a-service business models. Digital transformation solutions are marketed using these tools.
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