Brand co-creation in tourism industry: The role of guide-tourist interaction

Published 2021 View Full Article

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Title
Brand co-creation in tourism industry: The role of guide-tourist interaction
Authors
Keywords
Guide-tourist interaction, Tourism industry, Brand co-creation
Journal
Journal of Hospitality and Tourism Management
Volume 49, Issue -, Pages 244-252
Publisher
Elsevier BV
Online
2021-09-29
DOI
10.1016/j.jhtm.2021.09.019
References
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