Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type

Published 2021 View Full Article

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Title
Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type
Authors
Keywords
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Journal
International Journal of Retail & Distribution Management
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2021-10-11
DOI
10.1108/ijrdm-03-2021-0138
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