“Rogue machines” and crisis communication: When AI fails, how do companies publicly respond?

Title
“Rogue machines” and crisis communication: When AI fails, how do companies publicly respond?
Authors
Keywords
Artificial intelligence, Automation, Crisis communication, Public relations, Image repair theory, Situational crisis communication theory
Journal
PUBLIC RELATIONS REVIEW
Volume 47, Issue 4, Pages 102077
Publisher
Elsevier BV
Online
2021-06-13
DOI
10.1016/j.pubrev.2021.102077

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