Journal
CURRENT OPINION IN PSYCHOLOGY
Volume 42, Issue -, Pages 76-81Publisher
ELSEVIER
DOI: 10.1016/j.copsyc.2021.04.002
Keywords
Behaviour change; Climate change; Psychology
Categories
Funding
- Economic & Social Research Council (ESRC) through the Centre for Climate Change & Social Transformations (CAST) [ES/S012257/1]
- ESRC [ES/S012257/1] Funding Source: UKRI
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To address climate change effectively, it is crucial to focus on behavior change not only at the individual level, but also within communities, organizations, and among citizens who can influence policies. High-impact behaviors and high-emitting groups must be targeted, using interdisciplinary interventions that consider multiple drivers, barriers, and contexts of behavior, and interventions should be timed to moments of change when habits are weaker.
Addressing climate change requires profound behaviour change, not only in consumer action, but also in action as members of communities and organisations, and as citizens who can influence policies. However, while many behavioural models exist to explain and predict mitigation and adaptation behaviours, we argue that their utility in establishing meaningful change is limited due to their being too reductive, individualistic, linear, deliberative and blind to environmental impact. This has led to a focus on suboptimal intervention strategies, particularly informational approaches. Addressing the climate crisis requires a focus on high-impact behaviours and high-emitting groups; interdisciplinary interventions that address the multiple drivers, barriers and contexts of behaviour; and timing to ensure interventions are targeted to moments of change when habits are weaker.
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