The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs

Published 2021 View Full Article

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Title
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Authors
Keywords
Online marketing capability, Marketing ambidexterity, Market orientation, International performance, SMEs, International e-commerce, Cross-border e-commerce
Journal
International Business Review
Volume -, Issue -, Pages 101946
Publisher
Elsevier BV
Online
2021-11-18
DOI
10.1016/j.ibusrev.2021.101946
References
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