How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Published 2021 View Full Article

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Title
How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism
Authors
Keywords
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Journal
PSYCHOLOGY & MARKETING
Volume 39, Issue 2, Pages 460-477
Publisher
Wiley
Online
2021-10-28
DOI
10.1002/mar.21609
References
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