A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory

Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste

(2020) Abhishek Pathak et al.   FOOD QUALITY AND PREFERENCE

Cross-linguistically shared and language-specific sound symbolism in novel words elicited by locomotion videos in Japanese and English

(2019) Noburo Saji et al.   PLoS One

Shape congruence in product design: Impacts on automatically activated attitudes

(2019) Gordy Pleyers   Journal of Retailing and Consumer Services

Cross-sensory correspondences in language: Vowel sounds can symbolize the felt heaviness of objects.

(2018) Peter Walker et al.   JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION

Weighing up the evidence for sound symbolism: Distributional properties predict cue strength

(2018) Chris Westbury et al.   JOURNAL OF MEMORY AND LANGUAGE

Emotype: Expressing emotions by changing typeface in mobile messenger texting

(2018) Saemi Choi et al.   MULTIMEDIA TOOLS AND APPLICATIONS

The cerebral bases of the bouba-kiki effect

(2018) Nathan Peiffer-Smadja et al.   NEUROIMAGE

Sound iconicity of abstract concepts: Place of articulation is implicitly associated with abstract concepts of size and social dominance

(2017) Jan Auracher   PLoS One

What’s in a name? The effects of sound symbolism and package shape on consumer responses to food products

(2016) Anna Fenko et al.   FOOD QUALITY AND PREFERENCE

When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*

(2011) Thomas J. L. van Rompay et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Sound symbolic naming of novel objects is a graded function

(2011) Patrick D. Thompson et al.   QUARTERLY JOURNAL OF EXPERIMENTAL PSYCHOLOGY

Evidence of sound symbolism in simple vocalizations

(2011) Cesare V. Parise et al.   EXPERIMENTAL BRAIN RESEARCH