The short and long-run impact of empowering customers in corporate social responsibility initiatives

Published 2021 View Full Article

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Title
The short and long-run impact of empowering customers in corporate social responsibility initiatives
Authors
Keywords
Cause related marketing, Corporate social responsibility, Prosocial behavior, Field experiments, Long-run effects, JEL codes, D6, D7, D8, I3, L3, M3
Journal
JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION
Volume 192, Issue -, Pages 616-637
Publisher
Elsevier BV
Online
2021-11-16
DOI
10.1016/j.jebo.2021.10.035
References
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