Effects of offering incentives for reviews on trust: Role of review quality and incentive source

Published 2021 View Full Article

Authors

Keywords

Incentive-driven eWOM, Customer trust, Norms conflict, Interest relevance, EWOM quality, Incentive source

Journal

International Journal of Hospitality Management

Volume 100, Issue -, Pages 103101

Publisher

Elsevier BV

Online

2021-11-06

DOI

10.1016/j.ijhm.2021.103101

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