Journal
TOURISM MANAGEMENT
Volume 88, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2021.104408
Keywords
Business model; Digitalization; Travel industry; Value driver
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This study is one of the first applications of digital business models (BMs) research in the travel industry, developing a systematic and comprehensive taxonomy of digital BM configurations supported by real-world examples. Through qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations not previously studied. The paper contributes to framing digital BM configurations in the travel industry and serves as a guide for building or transforming BMs in the current digital travel business landscape.
This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.
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